Monday 27 September 2010
Sunday 26 September 2010
Thursday 23 September 2010
WHAT & NOT to do
This is what I want to do
* I want to engage with typography and layout on a higher level of understanding. Not just for aesthetics and function, but also using design theory to inform the work. Therefore I need to research and practice using layout design theory within my work and experimental projects.
* I want to work with a subject matter that is close to me personally; an interest and passion of mine. This will either therefore be rock climbing or cycling. For this I need to consider the context in which I am designing for. It may be for a current brand or perhaps it could be skills based. (Print, illustration, type). The format and overall aim of the outcome will largely dictate how I begin designing.
* While working mainly with type and layout, I also want to create a brand identity, as well as a range of relevant products and promotion. This may be for an existing company or for a new company, which will act as the vehicle for experimentation.
* Book designs including layout of content. Not specifically any type of book in particular, but something involving type and creative layout.
* Use print & print processes and substrates to create hand made work. This includes hand drawn illustration and possibly hand drawn type.
This is what I do not want to do
* Design for web. However I do need to learn CSS (Dreamweaver) so I can gradually begin working on a website.
* Spend time learning new software skills on top of what I already have. A bit more progress using illustrator, but over all I think I have the skills I need for the work I am aiming to produce.
* Moving image. I am simply staying clear of it this year. Although in the future they may be room for some experimentation; not until the course is over however.
* Date visualization. Although it is looks great, and is fun to figure out once the information and data is collated, the process of researching facts and figures is far too dull. Working from something such an annual report, sourced from an existing company would be fine.
* I want to engage with typography and layout on a higher level of understanding. Not just for aesthetics and function, but also using design theory to inform the work. Therefore I need to research and practice using layout design theory within my work and experimental projects.
* I want to work with a subject matter that is close to me personally; an interest and passion of mine. This will either therefore be rock climbing or cycling. For this I need to consider the context in which I am designing for. It may be for a current brand or perhaps it could be skills based. (Print, illustration, type). The format and overall aim of the outcome will largely dictate how I begin designing.
* While working mainly with type and layout, I also want to create a brand identity, as well as a range of relevant products and promotion. This may be for an existing company or for a new company, which will act as the vehicle for experimentation.
* Book designs including layout of content. Not specifically any type of book in particular, but something involving type and creative layout.
* Use print & print processes and substrates to create hand made work. This includes hand drawn illustration and possibly hand drawn type.
This is what I do not want to do
* Design for web. However I do need to learn CSS (Dreamweaver) so I can gradually begin working on a website.
* Spend time learning new software skills on top of what I already have. A bit more progress using illustrator, but over all I think I have the skills I need for the work I am aiming to produce.
* Moving image. I am simply staying clear of it this year. Although in the future they may be room for some experimentation; not until the course is over however.
* Date visualization. Although it is looks great, and is fun to figure out once the information and data is collated, the process of researching facts and figures is far too dull. Working from something such an annual report, sourced from an existing company would be fine.
Friday 17 September 2010
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